Real estate direct mail postcards may not seem like a big deal, however according to a recent survey, direct mail marketing delivered the strongest ROI for customer acquisition for B2C marketers. Postcard direct mail can be quite a time saver if you consider it.
The earliest known picture postcard was sent in 1940 by the writer Theodore Hook to himself. It featured a hand drawn caricature of postal workers. It could go to show that direct mailing postcards can be a fun and expressive approach to mail.
In 1871 the first known souvenir postcard was sent from Vienna. Wonder if it had Wish You Were Here written on it? It certainly might have! That has become a popular almost sort of brag for people when they go on vacations. This goes to show that custom postcard printing can definitely be fun for you, even if it is not so fun for the receiver.
In the US alone, marketers send over 90 billion pieces of direct mail marketing or advertising per year. That means that postcard printing is quite popular as a way of marketing certain things. That dentist reminder you received on a tiny placard with hand writing it? That is how most businesses choose to send things, considering it a very personal touch.
Surveys show that even younger consumers, in the 18 to 34 demographic, prefer to receive marketing offers through postal mail, rather than online. That may be because real estate direct mail postcards tend to seem personalized and sent out of genuine care for their business, rather than an automated email.
Postcards are a great way to send personalized, fun bits of mail rather than just regular letters. Businesses tend to use them a lot as well, as people seem to enjoy receiving them more than something that seems cold and generated. For more, read this link.