Real estate direct mail postcards may not seem like a big deal, however according to a recent survey, direct mail marketing delivered the strongest ROI for customer acquisition for B2C marketers. Postcard direct mail can be quite a time saver if you consider it.
The earliest known picture postcard was sent in 1940 by the writer Theodore Hook to himself. It featured a hand drawn caricature of postal workers. It could go to show that direct mailing postcards can be a fun and expressive approach to mail.
In 1871 the first known souvenir postcard was sent from Vienna. Wonder if it had Wish You Were Here written on it? It cer