You can market and advertise all you want, but at the end of the day, if you want new dental patients you will have to really wow them.
Do not misunderstand. Social media and online marketing are surefire ways to attract the attention of new dental patients, and more than half (54 percent) of small business owners say that they could use some help in improving their social media marketing skills.
Using your dental website to blog is a great way to bring in new dental patients as well, and more than half (57 percent) of businesses have actually acquired a customer through their blogs. Not to mention the fact that dental seo can instantly get you more new dental patients as well, since 42 percent of people who use Internet search engines click on the top ranked link. Plus, people will talk about your business online and spread the buzz about it. In fact, 24 percent of people have posted comments or reviews about their purchased products or services.
Even if you have the best dental websites, if your office looks and feels out of date, you will lose those new dental patients. After all, your waiting room gives your new dental patients their first impression of your practice. So, that being said, here are three ideas you can incorporate to make your practice more attractive!
1. Put a TV in your waiting room.
Every dentist that I have ever visited has never had a TV. In fact, every waiting room felt the same with out of date magazines, a babbling, little fountain, and soft rock playing lightly from some corner of the room. Why not put a nice HD TV playing the news or perhaps a family friendly movie in your waiting room?
2. Have some comfortable chairs.
Most of the chairs in waiting rooms have been stiff, and relatively uncomfortable to sit in for long periods of times. With the serene ambience that most dentist waiting rooms have, you often feel like dozing off, but get frustrated over the stiff backed seats. While you do not want waiting patients to crash, making your patients comfortable from the get go will say a lot about your practice.
3. iPads for kids to play with.
One particular dentist I visited had an iPad bar for children to play interactive and educational games on while they wait. The parents said that they loved it, because it kept the kids from getting ancy and nervous. Plus, the games can promote healthy, family values!
Professional dental website design companies do allow you to focus on your core business, rather than spending time making upgrades to the site, but in the end, you will need more than that to make those new dental patients stick with you.
If you have any questions or suggestions on how to get new dental patients, feel free to ask in the comments!