Search engines are the key to modern marketing. Nowadays, the first things people turn to when they need to look up a product or a service is the Internet, and how do they find what they look for on the Internet? The answer is the now approximately 16 billion dollar industry of search engines.
That means that the key to online marketing, which is getting your product in front of the consumer, is to make sure that search engines show people your company.
The trend towards dominantly marketing a product online is growing. It is estimated that by approximately 2016, more than half of the dollars spent in the United States retail sector will be influenced by online marketing a strong web presence.
This makes all the more sense when you consider how 64 percent of smartphone owners shop online using their mobile dev