Radio is far from dead. Commuters are still using their morning drive time to laugh, be inspired, or to get a head start on the business day. And with luck, they can find a radio show that does all three.
Business radio talk shows have specialized programming, no doubt. But having a business oriented target market does not mean your radio show has to be dry and boring. No one wants that, especially in the morning. Business news radio has worked hard to become a vibrant, entertaining, and informative medium for financial advice, marketing news, and stock market reports and analysis.
But more and more radio shows are streaming their content online, so the most popular morning business radio talk shows are limited to neither the morning or the radio. Listeners can hop online any time of the day to catch liv