Did you know that exhibiting at a trade show offers you one of the best ways to get in front of a lot of customers and prospects in a relatively short amount of time? For example, At a typical national trade show with 10,000 attendees and 1,000 exhibitors you can realistically probably attract approximately 200 visitors per day. And research shows that trade shows can have a big impact on customers: 41 percent of U.S. respondents indicated their opinion of the advertiser was more favorable after receiving a promotional product at a trade show.
However, astonishingly, 86 percent of exhibit staffers have never received training on how to work a tradeshow. It is crucial to note that one of the most important aspects of a tradeshow is the portable trade show display or trade show display cases. There are numerous different kinds of displays, including truss displays, fabric displays, hop up displays, etc. And ideally, a display, such as fabric displays, should also feature a literature rack where customers can take information about your products and services. Overall, a trade show can be a great form of advertisement.