Many types of franchises exist, which create more than 170,000 jobs each year, and each business runs the gamut in terms of how much freedom the franchisee has to run the business. The truth is, 1 in 12 businesses is a franchise. In order for the original owner, or original company to remain in control of the franchise a website content management system must be established.
Brand control is vital in this culture because anyone can go online to talk about a business. Brand management through a web content management system ensures the leading company of the franchise remains in control of the online aspect of the company. This allows a person on the corporate level to post information to his or her company while simultaneously sending it to all franchise websites.
Certain website development companies exist to provide the possibility for a content management system. They help to create lasting business as around 97 percent of franchises remain open after 5 years, while only 38 percent of small businesses remain open after 6 years. A proper content management system allows the corporate office to keep control of all franchise websites from one website, giving their franchises an upper hand in the competitive market.
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