SEO Reseller Procurement: The Ultimate Game of Where’s Waldo

If you have decided that having an SEO reseller available for use by your agency is a beneficial idea, there are a number of issues you would best to consider.

By the time you get to this point in your business, you have probably already decided to strengthening your credentials as an effective SEO resource.  What is probably standing in your way, however, is either finding the actual resources and/or making an affiliation with your agency.  After all, there are a large number of self-appointed experts in SEO out there.  The issue is separating the wheat from the chaff, so to speak, in finding the real experts and distinguishing them from those whose expertise extends as far as reading a book on the subject, or even less.  This article will help you accomplish this objective.

1.  Find a qualified SEO expert.  SEO resellers come in a variety of shapes.  They range everywhere from very serious hobbyists to those who are real professionals.  Just as wide ranging as the professionals are themselves are the price tags associated with them.  You could think of them just as you would homes and cars, in that you could find virtually anything you want for practically any price.  Unfortunately, what you might be able to afford might not be very qualified, and what is well qualified you might not be able to afford.  Granted, you might be able to find a good deal, but it will take time and effort.

2.  How to hire your SEO reseller.  After you have collected a series of choices for those you might want to work with, it’s time to do some interviews.  Just as is the case with hiring anyone, it’s often difficult to pick one without sometimes making mistakes.  After all, people often misrepresent themselves in order to get work, but end up failing miserably when it comes to performing.  This is, after all, a big disappointment for whomever hired them, but it happens.  Making this easier–or more complicated, depending on your perspective–is the option of outsourcing your SEO needs to an individual or a specialized agency, which is no guarantee of success, but is another option.

3.  Explore your options.  So far what you have done is of a lot of help, but you have probably created more questions than found answers at this point.  This is very common, but this is also usually the point at which you can start thinning out your prospects to bring you closer to someone who might be able to fulfill your needs.

Whomever a prospective SEO reseller is that you are considering, make sure you feel like you have the right to ask anything you wish about their qualifications.  The trouble with SEO is that the field is relatively new, as the Internet goes, so finding someone who is a real expert can be difficult.  After all, even when you are looking at someone’s sales materials or resume, what does that really tell you about the qualifications and experience to do SEO work?  No much.  The proof, however, is in the prophetic pudding, which is where you can often discern where the experts are and which are the wanna-bes.

4.  Ask for proof.  Everything you have done up to this point will help you to determine which avenue you want to turn to for your SEO needs.  At this point, however, you should be able to make major strides in your winnowing process.  This is done by asking your prospective SEO resource questions, not only about their actual qualifications, but about their success rates with past employer and/or agencies.

One of the most important things to ask about is numbers.  People will often throw up smokescreens when it comes to proving their abilities.  Don’t allow this.  If, for example, they tell you that they used their SEO skills to cause a “dramatic increase in orders through X websites,” ask for actual statistics.  Generalities don’t help.  And if someone really is worth their salt, they will not only have those numbers available, they will be happy to provide them, along with references.

5.  Work out the numbers.  By this time you have probably gotten a good grip on certain people and/or agencies you would like to use in your SEO needs.  What is needed now is a finer blade to narrow your selection down.  Never let money be the reason why you don’t take advantage of a good opportunity.  Granted, there are drawbacks to every option, especially when you consider that any of these prospects could take your clients and run, but in the final analysis, there are drawbacks to every business decision you will ever make.  When this comes to mind, remember what General Patton said about plans: “A good plan executed well today is far superior than a excellent plan carried out tomorrow.”


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